SEPHORiA 2025 in Dubai

SEPHORiA is Sephora’s biggest beauty event of the year – a place to meet your beauty icons, learn about the newest products, enjoy incredible swag, and more.

SEPHORiA 2025 is an in-person event and will be held in Dubai, UAE for the second time.

All SEPHORiA tickets are nonrefundable and nontransferable. Resale or the unauthorized transfer of tickets is not allowed under any circumstance. One person will be admitted per ticket. Sephora may deny access to persons we reasonably suspect to be holding a resold, unauthorized, or counterfeit ticket. Exchanges and upgrades are not permitted.

Log in to your Platinumlist App account using the same method you used when purchasing the ticket.For further assistance, WhatsApp at +971501408768.

In the first instance, please check your junk or spam folder. In a busy period, Platinumlist confirmation emails can take up to 24 hours to arrive. If you still haven’t received confirmation, contact the customer services. If you are unsure which company you bought from, this is usually displayed on your credit card statement or bank statement.

We are so excited to bring SEPHORiA to Dubai, UAE! SEPHORiA will be held at Al Wasl Plaza at Expo City Dubai . Learn more about our awesome venue

You cannot purchase a ticket if you are under the age of 18. If you are under the age of 18, an adult 18 years or older must purchase a ticket for you. You must be 10 years of age or older to attend SEPHORiA, and you must be accompanied by an adult 18 years or older.

Parking is available at Expo City Dubai directly. We also strongly encourage using public transport – take the Dubai Metro Line to Expo City Dubai Metro Station, which is just a short walk from the venue.

No bags larger than the approved size of 15cm H x 20cm W are permitted and must be a sling handle bag and remain your person. For full list of prohibited items please visit www.expocitydubai.com.

Strollers are not permitted at the event. Animals are not permitted in the event. Weapons, tobacco, or smoking products (including e-cigarettes) and outside food and drink are expressly prohibited. Additional items may not be allowed inside the event as determined by Sephora in its reasonable discretion.

Swag bags from previous SEPHORiA sessions will not be allowed back into the venue for another ticketed session.

YES!! SEPHORiA might as well be your favorite day of the year. In addition to the swag bag associated with your ticket, you will have the opportunity to collect samples and swag inside SEPHORiA too.

You must be present at your ticketed event session to claim your swag bag and samples.